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It’s back! Rakuten is offering a 10x promo, and Lifelock is currently offering 95x or 95% back. In late 2019, Rakuten formed an alliance with American Express, allowing members to earn Membership Rewards instead of cashback. For every 1% cashback, you could opt to earn 1x American Express Membership Rewards. This made Rakuten one of the best ways to earn additional American Express Membership Rewards. The latest deal involves cyber security and features LifeLock, offering 95% off your order or 95x points. Essentially, you’re buying points for about 1.05 cents each. How? Let’s dive into it.
How to Earn Amex Points via Rakuten
If you’re not familiar with the process, you can read an article that explains how to set up your account. The main reason for choosing Amex points over cashback is the value of Amex Points. At a minimum, each point is valued at 1.5 cents. This means you’re getting a bonus of 50% on each point you earn. Since Amex points can be redeemed for travel at a higher value, the points earned from a deal like this for Lifelock can be worth between $330 to $660 on the low end. This doesn’t include the value of the Lifelock coverage itself—just the points you earn. If you’re not a Rakuten member, you can get $30 back after spending $30 using a referral link.
To maximize the deal, consider purchasing the Lifelock Ultimate Plus for Family annual subscription. This will bill your credit card $395 and earn you 37,525 Membership Rewards points or 1.05 cents per point. If you choose monthly billing, you’ll only earn 95x on the first month’s charge, missing out on a significant opportunity. Lifelock has changed the ability to add family members until after you’ve paid your first year, but you should still be able to earn points if you populate the site via Rakuten again.
Troubleshooting Tips
If you encounter issues with your annual pricing not populating with 95x, try using the Rakuten plugin for Chrome. This allows you to activate the cashback offer after reaching the annual billing screen. The best Lifelock offer via Rakuten was reportedly 120x in 2019, with occasional offers of 100x. The usual earn rate is around 30 to 40x, but taking advantage of a high-rate offer can quickly earn you Amex points at a low cost.
Don’t forget to cancel your Lifelock account when you’re done to avoid being charged for the next year. Cancelling is usually straightforward on the site without needing to make a phone call.
In conclusion, this deal is a quick and cost-effective way to earn extra Amex points if you’re in need of them. If not, similar offers are likely to come around again. Thank you for using our referral links to support our site and keep us flying and staying in style.
Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities.